In 2016, figures confirmed that the charity sector was spending more on television advertising, which was up 6% in 2015/16 compared to the previous year. The Christmas period marks a “golden” opportunity for charities, as people get into the Christmas spirit they are more likely to donate.
Charity leaders claim that The Budget has largely side-lined charities, especially in the child and social welfare sector. Charities were not completely overlooked and received a simplification of the Gift Aid Donor Benefits system and a promise that the Government would invest further in Armed Forces and Emergency Services charities, though charities say that this is superficial at best.
Ahead of the release of The Budget on Wednesday 22nd, we have a look at what a further increase in Insurance Premium Tax could mean for charities.
Leading gambling Charity GambleAware has accused bookmakers and betting firms of not donating a segment of their income to fund addiction treatment, as originally promised.
The most successful online fundraisers are usually those who have started fundraising over 100 days before their event, so with Christmas only a couple of months away, the process of planning a seasonal appeal should soon be underway.